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Sony and Carl Zeiss expand forces to offer enhanced imaging for DSLR Cameras Downloads and Links
Oberkochen/Germany, 06.06.2006.
The scientific expertise of Carl Zeiss in camera optics and the industry-leading position of Sony in the consumer electronics market offer a solid foundation for expanding the existing cooperation in the field of DSC and Camcorders into the field of digital single lens reflex cameras (DSLR). The first Sony DSLR camera with Carl Zeiss inter- changeable lenses is the Sony ALPHA, also launched today.
"We are delighted to expand our collaboration with Sony, the world leader in consumer electronics. We consider this collaboration as an important step into the DSLR market," comments Dr. Winfried Scherle, General Manager & Vice President Carl Zeiss AG Camera Lens Division. "Sony’s technological expertise and under- standing of consumer markets combined with Carl Zeiss’ proven proficiency of optics and lens solutions makes us a strong team."
Carl Zeiss AG will equip the new Sony Alpha DSLR camera, announced today, with a range of high performance autofocus lenses. These lenses are designated "ZA" signifying ZEISS lens for Sony Alpha mount.
The first three ZA lenses will be the Planar T* 1,4/85 ZA, the Sonnar T* 1,8/135 ZA, and the Vario-Sonnar T* DT 3,5-4,5/16-80 ZA. These lenses will be introduced at Photokina, the world's largest photo trade show, which opens its doors in Cologne on Sept. 26.
ZA lenses bring the superior Carl Zeiss image quality to the mainstream of today's DSLR photography. Combined with Sony's new Alpha DSLR which capitalizes on Sony's expertise as world leader in digital imaging sensors, advanced image formation algorithms, image stabilizing technology, and a well-proven user interface, ambitious photographers are now being offered a powerful new imaging system.
Although designed primarily for current and future Sony DSLR cameras, most Carl Zeiss ZA lenses - except the Vario-Sonnar T* DT 3,5-4,5/16-80 ZA - cover the full 35 mm frame and are therefore compatible with existing Alpha-mount cameras in the market. These include the well-known Minolta Dynax and Maxxum SLRs, both digital and analog.
Carl Zeiss ZA lenses will be distributed exclusively through Sony. For information on availability and prices please contact your nearest Sony representative or www.sony.com.
Oberkochen/Germany, 06.06.2006.
The scientific expertise of Carl Zeiss in camera optics and the industry-leading position of Sony in the consumer electronics market offer a solid foundation for expanding the existing cooperation in the field of DSC and Camcorders into the field of digital single lens reflex cameras (DSLR). The first Sony DSLR camera with Carl Zeiss inter- changeable lenses is the Sony ALPHA, also launched today.
"We are delighted to expand our collaboration with Sony, the world leader in consumer electronics. We consider this collaboration as an important step into the DSLR market," comments Dr. Winfried Scherle, General Manager & Vice President Carl Zeiss AG Camera Lens Division. "Sony’s technological expertise and under- standing of consumer markets combined with Carl Zeiss’ proven proficiency of optics and lens solutions makes us a strong team."
Carl Zeiss AG will equip the new Sony Alpha DSLR camera, announced today, with a range of high performance autofocus lenses. These lenses are designated "ZA" signifying ZEISS lens for Sony Alpha mount.
The first three ZA lenses will be the Planar T* 1,4/85 ZA, the Sonnar T* 1,8/135 ZA, and the Vario-Sonnar T* DT 3,5-4,5/16-80 ZA. These lenses will be introduced at Photokina, the world's largest photo trade show, which opens its doors in Cologne on Sept. 26.
ZA lenses bring the superior Carl Zeiss image quality to the mainstream of today's DSLR photography. Combined with Sony's new Alpha DSLR which capitalizes on Sony's expertise as world leader in digital imaging sensors, advanced image formation algorithms, image stabilizing technology, and a well-proven user interface, ambitious photographers are now being offered a powerful new imaging system.
Although designed primarily for current and future Sony DSLR cameras, most Carl Zeiss ZA lenses - except the Vario-Sonnar T* DT 3,5-4,5/16-80 ZA - cover the full 35 mm frame and are therefore compatible with existing Alpha-mount cameras in the market. These include the well-known Minolta Dynax and Maxxum SLRs, both digital and analog.
Carl Zeiss ZA lenses will be distributed exclusively through Sony. For information on availability and prices please contact your nearest Sony representative or www.sony.com.
